Feed audit to live
campaigns in two weeks.
We believe great fashion paid media is a repeatable system — not creative guesswork. This is exactly how we onboard, build, and scale paid media for online fashion brands.
Account &
Feed Audit.
Before we touch a campaign structure or creative brief, we need to understand what's actually happening in your accounts and feed. We audit first — always.
We dissect every active campaign
Full audit of Meta Business Manager, Google Ads, and TikTok Ads accounts. Campaign architecture, audience overlap, bid strategies, creative performance split by format and placement, and frequency by ad set. We document what's working, what's wasting budget, and what's structurally broken.
Feed quality drives Shopping ROAS
Google Merchant Center diagnostics, product title keyword structure, GTIN coverage, color/size attribute completeness, and custom label taxonomy. A broken feed caps Shopping performance regardless of bid strategy — we fix it before spending more.
We validate your tracking foundation
Meta Events Manager review, Conversions API (CAPI) health check, Google Tag Manager audit, and purchase event deduplication audit. If your pixel is misfiring or CAPI isn't active, your algorithm doesn't have the signal quality it needs to optimize. We fix this first.
We find your creative winners and losers
Historical creative performance broken down by hook rate, thumb-stop rate, CTR, and CVR by format (static, video, DPA, Spark Ad, catalog). We identify which creative types are actually converting — not just getting impressions.
Architecture &
Launch.
We build the campaign structure, optimize the feed, write the creative briefs, and go live — all within two weeks of strategy sign-off. No six-week onboarding. No endless strategy decks.
Campaign structure build
Fashion-specific architecture across prospecting, retargeting, and DPA. Separate campaigns for new season launches, bestseller amplification, and clearance. Budgets segmented by funnel stage with nROAS targets set for prospecting and blended ROAS targets for retargeting.
Feed optimization & asset production
Product feed optimized in Google Merchant Center and synced to Meta Catalog. Creative briefs written for first creative wave — static, video, and DPA overlays. Audience lists built (purchasers, high-AOV buyers, cart abandoners, 90-day visitors). Ready to launch within 14 days.
Live campaigns + attribution setup
All campaigns live with tracking validated: CAPI active, purchase events firing correctly, revenue deduplication configured. Attribution windows set per platform. Week-one data reviewed within 72 hours of launch and first optimizations made before the end of week one.
Test, Optimize,
Scale.
This is where most agencies set and forget. We run paid media as a weekly process — structured creative testing, inventory-aware bidding, and seasonal scaling built around the fashion calendar.
One test declared every week
Each week: one new creative test live, one previous test declared (winner or loser), and one winner scaled. We isolate variables — hook, format, talent, product — and test at meaningful spend before calling results. No creative runs forever without a challenger.
Budget follows what's in stock
Fashion brands have seasonal stock cycles. We adjust bids and budgets based on inventory depth by SKU — pushing harder on bestsellers and new arrivals, pulling back on limited-stock items. This prevents overspending on products you can't fulfill.
SS/AW launches, sale events, BFCM
We build 8-week plans for every major fashion event — new season drops, mid-season sales, BFCM, and end-of-season clearance. Budget phasing, creative pipeline, audience warm-up campaigns, and promotional bid adjustments all planned and ready in advance, not the week before.
Transparent, revenue-first data
Weekly performance reports showing blended ROAS, nROAS, CAC by channel, GMV by campaign type, and creative performance by format. All data in plain language — not vanity metrics. You always know exactly what your paid media is doing and why.
Fashion moves fast. Creative fatigue happens in weeks, not months. New collections drop every quarter. Your paid media process needs to move at the speed of your brand — not at the pace of a slow agency approval cycle.
Fashion brand
onboarding FAQs.
How long does onboarding take before we see first results?
The audit phase is two weeks. Campaigns go live in week three. We expect to have meaningful performance data within 30 days of sign-off — enough to make real optimization decisions, not just "it's too early to tell."
What access do you need from our side?
Admin access to Meta Business Manager, Google Ads, Google Merchant Center, and TikTok Ads Manager (where applicable). Read access to your Shopify or analytics platform for revenue validation. A kick-off call to align on seasonal priorities, target CAC, and ROAS expectations. That's it.
How do you handle new collection drops mid-engagement?
New collection launches are planned in our seasonal calendar. We brief creative assets 3 weeks in advance of launch, build collection-specific asset groups in PMax and Meta, and set up new arrival campaigns across all active channels simultaneously. Launch is coordinated — not reactive.
How do you split reporting between blended ROAS and nROAS?
Every weekly report shows both, separated by channel and campaign type. New customer acquisition campaigns are tracked on nROAS against the agreed CAC target. Retargeting and DPA campaigns are tracked on blended ROAS. We set targets for both at onboarding and report against them every week.
What happens during BFCM and high-season periods?
BFCM preparation starts 8 weeks out. We build the audience warm-up campaign calendar, align on promotional pricing and offer structure, brief creative for every phase (pre-Black Friday, Black Friday, Cyber Monday, post-BFCM), and set up budget phasing and automated rules for peak day management. By the time BFCM hits, everything is ready — not scrambled together.